Marketing 401 and 402
Marketing students can enroll in these classes to work on an advertising campaign for a client. The American Advertising Federation hosts a national student competition where they develop and pitch a marketing plan for clients like Coca-Cola, Yahoo, Bank of America, Ocean Spray, and Indeed.
Course Overview
Marketing students have the opportunity to apply their knowledge in two consecutively sequenced Advertising Agency Management classes. Each year the American Advertising Federation (AAF) sponsors a competition for schools across the nation. Students collaborate to create a promotional and advertising campaign for a nationally known product the AAF has chosen. During the spring semester, students present their findings before advertising agency executives at a regional competition. One school will then advance to the national finals. Boise State teams have placed in the top three at the regional competition several times, including a first-place finish. The courses are led by Rheanna Allen.
Interested?
In order to compete in the advertising competition, students will need to contact the instructor or reach out to the Department of Marketing. Up to 12 people can enroll for Marketing 402.
Our teams have taken several top honors at the district competitions over the last several years. They placed first in 2003 and second in 2009, 2004, and 2002. In 2010 they won the People’s Choice award for Best Presentation and took third place overall.
In 2023 our team won 1st place in Presentation, Best Female Presenter, Best Social Extensions / Activations, and 3rd place overall.
Spring 2023 Competition
This spring, the advertising team competed in the District 11 competition, Gonzaga University hosted the competition. Schools from all over the Pacific Northwest gathered in Spokane, WA to compete for a spot at the national competition in St. Louis, MO this May.
The team members part of this year’s cohort were, Gabe Abille, Kelsie Coleman, Hillary Ellis, Victoria Gonzalez, Tanner McDonald, Makaela Meister, Brock Olson, Jake Quilici, Julia Rector, and Hayden Sutton-Jones.