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Our Student Experience

BBA

Bachelor of Business Administration

Notepad with Marketing is Everything written on it.

Complete courses required for marketing major

  • MKTG 301 Principles of Marketing
  • MKTG 307 Consumer Behavior
  • MKTG 315 Marketing Insights
  • MKTG 321 Professional Selling
  • MKTG 407 Marketing Communication
  • MKTG 425 Marketing Planning Applications or MKTG 441 Brand Management
  • MKTG 430 International Marketing and
  • 9 additional credits of upper-division marketing courses (see catalog)

OR a BBA Emphasis

Student in suit juggling knowledge of Marketing tools

Optional: complete MKTG BBA with courses required for marketing major with an emphasis

Brand and Product Marketing Emphasis

  • MKTG 422 Innovation & New Product Development
  • MKTG 424 Category Management
  • MKTG 493 Internship or SCM 435 Project Management
  • MKTG 441 Brand Management

Or

Marketing Communications Emphasis

  • MKTG 401 Advertising Agency Operations
  • MKTG 402 NSAC Advertising Competition or MKTG 493 Internship
  • MKTG 425 Marketing Planning Applications
  • MKTG 460 Digital Marketing

Marketing Minor*

Person wrote Everything is Marketing

Complete courses required for marketing minor

*requires COBE admission

  • BUSSTAT 208 Business Analytics
  • MATH 160 Survey of Calculus
  • MKTG 301 Principles of Marketing
  • MKTG 307 Consumer Behavior
  • MKTG 315 Marketing Insights
  • 3 additional credits of upper-division marketing courses (see catalog)

Interested?

Marketing BBA Learning Objectives

  • Understand and apply analytical skills and concepts related to marketing.
  • Communicate appropriately.
  • Define and solve problems related to marketing.
  • Demonstrate teamwork and collaboration skills.
  • Identify ethical issues related to marketing.

Advising

A College of Business and Economics (COBE) students have a dedicated academic advisor to help with the following:

  • Your AAR to plan your semesters
  • Permission numbers
  • Business degree requirements and questions
  • Explain the COBE application process
  • Review financial aid appeals
  • Release registration advising hold

Firstly, we recommend reviewing the undergraduate catalog or your Academic Advisement Report (AAR). Secondly, set up an appointment with your advisor on the COBE Advising Services website or call (208) 426-3859.