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Beyond the Classroom

Whether you’re interested in participating in a nationwide competition, being part of a club that provides real-life experiences, or collaborating with local companies, we will coach you to succeed!


Marketing 424 Category Management

Students connect every week with people from Albertsons, the enormous supermarket chain, and SMART, a global provider of category management services. Make decisions on which products will be on the shelf at retail stores by analyzing shopper data and study consumer behavior to make big decisions…decisions that ultimately drive the profitability of big retailers like Albertsons. Albertsons and SMART will provide the real-time shopper data that you’ll analyze and make suggestions to present to Albertsons and SMARTeam representatives.

We are very excited about this class because Boise is home to a number of large retailers, it is one of the largest Category Management hubs in the country. It offers a golden opportunity to get into a fast growing and increasingly important industry. So…if you are not afraid of data, need an upper-division marketing elective, and want first hand experience with a multibillion-dollar industry, we encourage you to enroll.

Marketing 441 Brand Management

Instructed by professionals to learn how to build a brand! After you have completed Marketing 301 Principles of Marketing, enroll in this class where you will explore designing and implementation of branding programs and the activities to build, measure, and manage brand equity. Create a semester-long project culminating what you learn in a self-branding platform and apply course concepts.

Our Programs

Advertising Competition Spring 2023

Sponsored by the American Advertising Federation, the National Student Advertising Competition is the premier college advertising competition. Regional competitions take place each year and 15 districts participate throughout the United States.

Best of luck to all the participants this year!

Get involved

The National Student Advertising Competition Experience

Regional NSAC competitions take place each spring in 15 districts throughout the United States. The winning team in each district and one wild card team advance to compete on the national level at the American Advertising Federation National Conference in June. Marketing 401 and 402 classes prepare you for the NSAC competition. In this video, students talk about what they liked and learned in the marketing 401 and 402. This video is available with closed captions and a video transcript.

Video Transcript

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