Why Choose Marketing at Boise State?
Ready to go beyond what you think you know about Marketing? Learn how to understand people, solve problems creatively, advertise effectively, and make a real-world impact.
At Boise State, you’ll gain in-demand skills and hands-on experience that set you apart in today’s competitive job market.
What Sets Us Apart
- Hands on learning – Work on real-world projects, dive into data, and pitch ideas that matter.
- Career-ready skills – Learn how to turn customer insights into strategy through coursework in branding, analytics, research, and sales.
- Industry connections – Intern with top companies, join students organizations, and network at events like the COBE Career Services Pre-Career Fair Mixer and Sales Career Fair.
- Innovative Programs – From digital marketing to professional sales, our programs evolve with the marketplace.
Explore our Marketing Programs
Discover how marketing connects people, products, and ideas. Whether you’re interested in branding, sales, analytics, or consumer behavior, our programs give you skills to stand out-and the experiences to back them up.
Through real-world projects, internships, and hands-on coursework, you’ll gain the tools to solve today’s business challenges and launch a successful career in marketing.
Coming Soon – New Professional Sales Program
The College of Business and Economics will begin offering a new professional sales curriculum thanks to a transformational gift from donors Allen and Dixie Dykman. The planned curriculum includes both a Bachelor of Business Administration in Professional Sales and a Professional Sales Certificate that can be added to any undergraduate major.
Read the whole story about Dykmans’ gift on Boise State News
Dykman Electric Western States Sales Competition
Boise State proudly hosted the 2025 Dykman Electrical Western States Sales Competition. This dynamic, two-day event enabled students to showcase their sales skills in front of top employers. Competitors gained real-world experience, made meaningful industry connections, and opened doors to exciting career opportunities.
Events like this reflect our commitment to preparing students for success in today’s comp0etitive job market.
Marketing graduate well prepared for workforce
Ally Orr is a Boise State marketing graduate from Vancouver, Washington. She chose marketing because:
“I realized how fun, creative, specific and complex the marketing field is,” she said. “The professors at the College of Business and Economics have been amazing and I feel the program has prepared me to go out in the world to work.”Ally Orr