Trina Sego, PhD
Professor
tsego@boisestate.edu
(208) 426-2985 • Mail Stop:1630
Office MBEB 2231 • Office Hours: By appointment
Trina Sego, Ph.D. received an M.A. in communication from Purdue University and a Ph.D. in advertising from The University of Texas at Austin. Prior to coming to Boise State University, Dr. Sego served on the faculties of Pennsylvania State University, Washington State University, Rensselaer Polytechnic Institute, and Boise State University in the U.S.A. She also taught on a temporary assignment for Maastricht School of Management (The Netherlands) and she has served as Affiliate Faculty for Grenoble School of Management (France). She served on the faculty at the University of Waikato in New Zealand from Fall 2018 through Spring 2020.
Dr. Sego’s research serves on the editorial review board for the International Journal of Advertising. Dr. Sego has served as associate editor of the Journal of Advertising since 2011. In 2005, she received an Outstanding Faculty Award from the Associated Students of Boise State University. In 2018, she received the Best Reviewer Award for the International Journal of Advertising. Trina Sego is a first-generation college graduate.
Student Blogs Class Project
As part of coursework, MKTG307 students worked in teams to write a blog post on a consumer behavior topic of their choice. This assignment required a practical application of theoretical knowledge; it allowed students to hone their writing skills while delving into real-world marketing issues. By crafting blog posts, students not only showcase their understanding of marketing concepts but also learn to communicate effectively with diverse audiences, preparing them for future careers in the field. Some of the best posts are featured here.