Branding Toolkit

This toolkit has been prepared to help faculty and staff represent the College of Engineering. The items listed are meant to accompany and enhance peer-to-peer communication, public presentations and marketing outreach across campus and beyond.

• University Web guide – Color usage, WordPress FAQs
• University Brand Standards – The Brand Standards include information regarding approved fonts, stationery layout, use of logo and approved companion logos.

Official Fonts

The choice of fonts is a critical element in establishing an institution’s visual identity. To further ensure consistency and unification, Boise State’s official serif typeface is Garamond. Boise State’s official sans serif typeface is Gotham.  Boise State’s web fonts are Oswald and Lato. Each of these type families consist of a wide range of weights, allowing for small and digital use without degradation.

Garamond is the choice for body text. Most computers have the Garamond font. Times may be used for large blocks of copy and for the body of letters or other correspondence, if Garamond is not available.

The sans serif type, Gotham, is recommended for marketing and signage. The Gotham I package can be purchased from the Fonts by Hoefler & Co at the educational discount of $35. Please contact brand@boisestate.edu to submit your request.