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We provide strategic direction and brand alignment for the university’s top-level outreach and marketing campaigns. Our team has experience crafting integrated marketing plans for any size project, from small, on-campus promotions to large, national media placements.

Brand Strategy

The brand, at its core, is a promise of what we stand for and the words we use in our marketing have great impact on how people perceive our university. As you begin planning a Boise State marketing campaign, be sure you are reflecting our unique brand story in your work.

Brand Strategy

Tools for Success

Starting a new marketing project? We have a suite of helpful resources to make sure your marketing materials are beautifully branded and distinctively Boise State. If you have questions, we are here to offer strategic solutions. Email us at

Enterprise Brand Partners

As one of our campus partners, we invite you to join Enterprise Brand Partners – a group of Boise State employees whose jobs include marketing, promotions or other outreach on behalf of the university. We collaborate (have fun!) and share ideas during meetings held regularly during the academic year. Note, to access the Enterprise Brand Partners hub, you’ll need a Boise State email address.

Contact Melinda Keckler at to learn more.

Enterprise Brand Partners Hub

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