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The Office of Trademark Licensing and Enforcement serves the University by promoting and protecting its name, marks, colors, brands, and all identifiable properties. Boise State has licensing agreements with over 375 companies. Boise State University merchandise sales are among the Top Selling 50 Universities nationally according to the Collegiate Licensing Company (CLC).

The purpose of the Trademarks Licensing and Enforcement office is to ensure appropriate use of the trademarks of Boise State University both on and off campus. This department also manages and oversees the licensing of images, music and audio-visual content relating to the University.