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Bachelor of Integrated Media and Strategic Communications

Courses and Advising

Integrated Media and Strategic Communications students specialize their competencies and skills by emphasizing their studies in either integrated media or strategic communications.

Emphasis Areas


The Integrated Media Emphasis prepares students for a number of media careers. Students work both individually and in teams as they explore journalism, live broadcast, digital media production, media content creation,
and studio television.


In the Strategic Communications Emphasis students explore the theories and practices used in professional communications. Students develop their skills as communicators through critical examination of social, cultural, political, and economic dimensions of strategic communications, with particular attention to
ethical practices.