Online MBA in Marketing Leadership
Marketing leadership within the Online MBA is designed for professionals who want to move into leadership roles within marketing. The focus is on guiding strategy, leading teams and making data-informed decisions rather than executing individual tactics. Our coursework connects marketing fundamentals to broader business goals and organizational leadership.
Want to learn more? Join us for an online information session or connect with a student success coach and claim your free application waiver.
Next Application Deadline: June 8
Admission to Boise State Online is offered every seven weeks throughout the fall, spring and summer semesters. While the current application deadline has passed, you can still apply for an upcoming session.
Boise State University’s Online MBA is delivered in a convenient, 100% online format featuring seven-week courses and six start dates a year. Our flexible schedule allows you to start when you’re ready and makes it easy for you to pause when you need it. Get started right away and earn your degree while you continue working.
Need more time? Check out future start date options.
Explore our Online MBA in Marketing Leadership
Our Online Master of Business Administration, Marketing Leadership Emphasis helps you work across teams in your organization to integrate marketing, strategy, data analysis and product development. Our program focuses on training you as a leader to best utilize your team, and so you are equipped to navigate the rapidly-changing world of marketing.
The innovative Online MBA in marketing leadership from Boise State features 100% digital content, replacing traditional textbook cost and hassle. Program tuition includes all required course materials.
In this Online MBA program, you will:
- Learn best practices for brand stewardship, and how to manage the internal and external communications that drive an organization’s reputation with its stakeholders.
- Master the tools of digital marketing and how to combine them for maximum effect.
- Gain insight on how to simultaneously manage multiple products and services.
Online MBA Program Highlights
- Seven-week classes
- Six start dates per year
- 100% online
- $33,165 tuition with scholarship
- $36,840 tuition without scholarship
- 49 credits
- Graduate in as few as 12 months
“I have always loved writing. Being able to blend writing with graphic design and communicating to my community is one of my great passions, which is why I pursued the MBA and the marketing emphasis. I wanted to communicate to multiple audiences in a way that is most meaningful to them.”
Maximize Your Online MBA Investment with Scholarship Opportunities
Boise State University is committed to making its Online MBA accessible and affordable. With 91% of students receiving a scholarship, we provide financial support so you can focus on your education, not the cost.
All scholarships offer the same discount — 10% off tuition, saving students about $3,600. The 10% discount is applied incrementally to each course a student enrolls in; it cannot be applied all at once. Discounts and scholarships may not be combined.
Program Overview
Career Opportunities
Boise State’s Online Master of Business Administration in marketing leadership empowers you to effectively communicate and lead groups of marketing experts towards a common goal to transform your business.
Possible Careers:
- Chief Marketing Officer
- Marketing Manager
- Director of Marketing
- VP of Marketing
- Director of Corporate Communications
- Sales Manager
- Advertising Manager
- Brand Manager
The U.S. Bureau of Labor Statistics projects a nationwide job growth of 6% from 2024 to 2034 for marketing managers, with a median salary of $159,660 in 2024.
Frequently Asked Questions
Is this right for my stage of career?
This option fits professionals with marketing experience who want to move into leadership or management roles. It also supports those responsible for aligning marketing strategy with broader business objectives.
How does this connect marketing to leadership and strategy?
Marketing leadership extends beyond campaigns and channels. This path emphasizes strategic thinking, team leadership and decision-making that connects marketing efforts to business performance.
What are some of the outcomes I can expect from this?
The coursework builds confidence in leading marketing discussions, supporting recommendations with data and communicating strategy across teams. Many students describe a shift from executing tasks to shaping direction.
Nationally Ranked
Boise State’s Online MBA ranks among the top in the nation from the U.S. News and World Report. Rankings are determined by excellence in performance in areas like faculty credentials and training, services and technologies, engagement and student excellence.
U.S. News and World Report Rankings
- No. 59 Best Online MBA Programs (top 15%)
- No. 42 Best Online MBA Programs for Veterans
AACSB Accredited
Boise State’s College of Business and Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB), putting them in the top tier of business schools worldwide. Only 6% of business institutions in 56 territories and countries have earned AACSB accreditation.
AACSB accreditation assures you that our program meets rigorous criteria and standards for excellence in education across three main themes: engagement, innovation and impact.
Student Satisfaction
Boise State Online MBA students and graduates report satisfaction and success with the program:
100%
89%
22
8.5
91%
95%
Lead marketing strategy with confidence
Build the leadership and strategic skills needed to guide marketing teams and drive business outcomes.
Authorization
Boise State maintains authorization to offer online programs in Idaho and beyond. Detailed information about state authorization is available on the eCampus Center website.