BUSMBA 530 Managerial Communication
A hands-on introduction to written and oral managerial communication including informal exchanges, elevator pitches, meetings and persuasive formal presentations. Emphasis placed on team-oriented and supervisory communication tactics. Interpersonal skills enhanced via online collaboration with classmates.
BUSMBA 535 Information Technology and Business Alignment
Examines the role of information technology in business process integration, strategic alignment and business analytics. Includes application project in industry sector of student’s choosing.
BUSMBA 540 Managing Successful Projects
Introduces and provides experience in the front-end issues of project management such as team formation, communication strategies, conflict management, project constraints and risk analysis. Includes use of the project management tools: PERT/Critical Path, resource utilization, project monitoring and tracking and critical chain analysis. Includes application project in industry sector of student’s choosing.
BUSMBA 531 Leadership for Health Professionals
In-depth discussion of management and leadership strategies as they apply to healthcare. Emphasis on oral and written communication in the healthcare field, change management, program planning organization and staff development. Examination of data management, compliance and ethics as they relate to management decision making.
BUSMBA 532 Healthcare Systems and Delivery
Explores health care economics, delivery and payment systems from the perspective of key stakeholders. Discussion of current issues in health policy and the impact to cost, quality and access of care. Analysis of various healthcare delivery models including population-based health and fee-for-service.
BUSMBA 533 Healthcare Operations and Financial Management
Discussion of technology and practices for defining, measuring and improving quality in healthcare. Exploration of financial decisions in a changing landscape with topics including revenue cycles, risk sharing, portfolio management and budgeting. Focus on data collection and analysis as tools for operational decision-making.
BUSMBA 521 Leadership in Architecture, Engineering and Construction
Focus on management and leadership strategies as they apply to the architecture, engineering and construction industries. Topics include decision-making, effective communication and negotiating skills, change and conflict management, team building, leadership and ethics.
BUSMBA 522 Architecture, Engineering and Construction Project Management
Topics related to the management of AEC projects including; scope, time, cost, quality, contracts, risk management and sustainability. Includes a focus on project administration and project controls, project scheduling and project cost accounting.
BUSMBA 523 Architecture, Engineering and Construction Company Management
Preparation for planning, organizing, staffing, executing and controlling operations for ongoing management of an AEC company. Topics include organizational structures, financial management and accounting, sales and marketing and personnel administration.
BUSMBA 541 Marketing Leadership
Examines the role of the marketing leader in an organization. Presents best practices for brand stewardship, and how to manage the internal and external communications that drive an organization’s reputation with its stakeholders. Prepares students to lead the marketing department, the sales force, and internal innovation processes.
Co-requisites: BUSMBA 501
BUSMBA 542 Digital Marketing Management
Covers the tools of digital marketing and how to combine them for maximum effect. Connects those tools to common marketing metrics in order to monitor promotion effectiveness and maximize ROI.
Co-requisites: BUSMBA 501
BUSMBA 543 Strategic Product Management
Considers the challenges of simultaneously managing multiple products and services, each of which is at a different stage of the Product Life Cycle. Focuses on value propositions including pricing strategies.
Co-requisites: BUSMBA 501