Beyond Boise State
Prepare for your future career with an online Bachelor of Arts in Strategic Communications. Explore jobs in brand marketing, content creation and public relations. Gain hands-on experience, develop your technical skills and network with experts in your field.
Are you ready to get started? Contact a student success coach to learn more about the strategic communications program at Boise State.
How Much Do Strategic Communications Graduates Make?
Prepare for an exciting and influential career in strategic communications with Boise State’s online Bachelor of Arts in Strategic Communications.
You’ll graduate ready to pursue entry-level communications and media roles, advanced certifications or graduate study — all while connecting with a network of peers and professionals.
Here’s the average salary and job outlook for a public relations specialist. All occupational data comes from the U.S. Bureau of Labor Statistics.
Median Salary
$69,780 annually or $33.55 hourly
Projected New Jobs
5% job growth is projected from 2024 to 2034.
What Jobs Can I Get With a Strategic Communications Degree?
Boise State’s strategic communications online degree helps you develop high-demand skills in messaging strategy, audience analysis, digital storytelling and public relations management while gaining real-world insights from experienced faculty. You’ll also learn how to craft compelling narratives, lead initiatives and navigate complex media environments with confidence and integrity.
Explore some of the most popular career paths available to strategic communications graduates below.
Public Relations Specialist
Public relations specialists create and maintain a positive public image for brands, individuals, groups or organizations through ongoing communication management. They may be responsible for building partnerships and relationships with the media and general public, advising clients, organizing events and managing content for blogs, social media accounts or internal communications.
Salary range: $62,000 to $74,000
Content Strategist
Content strategists lead the creation and development of content that advances an organization’s goals or objectives with their target audiences. They create purposeful content experiences by analyzing search engine insights, defining messaging frameworks and managing all content platforms to ensure clarity, consistency and impact.
Salary range: $50,000 to $125,000
Crisis Communications Specialist
Crisis communications specialists range from entry-level to management positions and focus on shaping internal and external messaging to help stakeholders and customers better understand a crisis and the immediate response, while also maintaining trust between all parties.
Salary range: $72,800 to $120,000
More Potential Career Paths in Strategic Communications:
- Media and social media relations
- Branding and promotions
- Issues advocacy
- Health communication
- Marketing manager
- Corporate communications manager
- Director of development
- Advertising sales specialist
- Public relations and fundraising manager
- Media content management
- Director of development
Career Exploration Quiz
Interested in exploring more careers within strategic communications that match your interests?
Is a Degree in Strategic Communications Worth It?
As the demand for communications skills continues to rise, many prospective students wonder whether pursuing a Bachelor of Arts in Strategic Communications is a worthwhile investment.
To help answer this question, we’ve gathered key statistics on graduating student satisfaction from Boise State’s Graduating Student Survey. The following facts and figures are from the most recent report.
100%
67%
100%
100%
Beyond Your Bachelor’s Degree
What comes next after earning your bachelor’s degree? Boise State’s strategic communications online degree equips you with foundational knowledge to enter the career field or transition into a master’s degree program, such as the Master of Arts in Digital Communications Management.
A master’s degree is more than just another qualification. It’s an opportunity to deepen your expertise, sharpen your skills and position yourself ahead of the competition. Beyond your career, a master’s degree helps you gain a deeper understanding of your field, build a professional network and craft an impressive portfolio. You’ve already come this far — turn ambition into opportunity.
Talk with your student success coach about your qualifications and see if you may be a good candidate for our graduate programs.
How Can I Prepare for My Career?
Prior to earning your Bachelor of Arts in Strategic Communications, you can prepare for your future career by:
- Connecting with your online career counselor early for tips and strategies to help with your job search.
- Scheduling informational interviews with individuals in your desired field or industry.
- Maintaining a current resume or CV and asking for others familiar with your career goals and positions you plan to apply for to review and make suggestions.
- Joining professional associations related to your field of interest.
- Identifying and pursuing leadership opportunities in your classes, current job or the community to gain experience for your resume.
- Updating your LinkedIn profile and using it to demonstrate your skill sets and highlight your professional expertise. (Recruiters use LinkedIn and other similar platforms to connect with potential employees and the platform can be a great way to build your network, which can help with your job search.)
- Asking professors, classmates or current supervisors and peers to write you a letter of recommendation.
Empowering Your Career Journey
At Boise State, we’re committed to your career success from day one. As a Boise State Online student, you have full access to Career Services, including career coaching, job search resources, resume reviews and networking opportunities. Get the support you need to advance your career — wherever you are.
Hear From Our Graduates
“I have received solid value out of the bachelor’s degree program. If you’re looking to get more hands-on experience building public relations campaigns or communications campaigns, this is a great program for you.” – Marlene Vences Rendon
This video has a transcript.
Didn’t find what you’re looking for?
Contact our enrollment and student success team for support by emailing us at StratComm@boisestate.edu, calling (208) 426-5921 or clicking the Chat button.