Emily Covolo, Kendra Chaffee, Kelby Fipps, Trevor Brendlin, Christy Suciu
Problem Statement
Research shows that most problems that individuals face in regards to shaving is ease of use and skin care. Luff’s effective razor will provide an incredible shave that is easy to use and helps build incredible, healthy skin
What is Luff?
1. Â A razor that has shaving cream included in the handle of the razor
2. A sustainable and eco friendly product
3. Â An easy to use razor giving customers a quality shave
How would you rate your daily shaving experience?
59.8% responded Could be better – I am open to trying something new- 35.6% responded Could be better – I am open to trying something new to make it more efficient or help my skin
- Amazing – I love my product and would not change anything
- Amazing – wouldn’t change a thing
Customer Segments
Young females- Eventually Men (Tuff)
- Market to those who live a fast paced lifestyle or have sensitive skin
Cost Structure
Major Costs will be:
- Startup fees(online presence)
- Cost of design and create product
- Employee salaries
- Shelf space, shipping arrangements
Channels
- E-commerce
- In store retailers
- Compete with major brands
Cost Breakdown
Cost Structure – Starter Kit
COGS-$4.50 includes:
- 8 oz shaving cream($2)
- 2 razor heads (50 cents each, or $1)
- Handle with dispenser($1.50)
Sell for $14.99-$4.50 (COGS) = $10.49 contribution margin
We will also offer razor heads (6 pack) and extra shaving cream for separate purchase.
Additional Information
For questions or comments about this research, contact Emily Covolo at emilycovolo@u.boisestate.edu