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172. R. E. M.

Kaylene Peet. Christy Suciu, Jordan Gray, Danielle Daniel, Brandon Hazel

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What is REM?

REM is a smartphone application that can help consumers keep track of details of items they have previously purchased. This is all done by scanning a receipt after making a purchase.

REM enhances sleep. R.E.M enhances shopping.

Graph of % retained over time in days
The Curve of Forgetting: The moment we first hear new information, 100% retained. One day later without reinforcement, 60% is retained. Two days later without reinforcement, 40% is retained. After 7 days, 20% is retained. Source: The Curve of Forgetting
Screenshot
Statistics on the purchasing power of women. Source Girl Power Marketing

Problem

  • Hard to remember all past purchases
  • People struggle finding the same brands in the store

Solution

  • Everything can be found in a single application
  • No need to forget a certain item at the store
  • Neatly organized by store and dates

What sets REM apart?

  • Eliminates the need to keep old receipts
  • Technologically Advanced
  • All in one application
  • Universal Market

Marketing Strategy

  • Social media
  • Word of mouth
  • 30 second ads

Customer Segment

  • Smartphone users
  • College Students
  • Older people
  • Women

REM can help you remember

  • Apparel sizes
  • Shade of foundation
  • Brand of preferred yogurt
  • Type/wattage of light bulb

Financials

  • Create application
  • Website
  • Legalities
  • Utilize Price Matrix

Additional Information

For questions or comments about this research, contact Kaylene Peet at kaylenepeet@u.boisestate.edu.

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