Unified career marketing platform
A new message strategy and unified marketing platform called Beyond Boise State provides tools and resources to communicate the value of exploring career pathways and academic offerings that can lead to a career.
Platform goal
The goal of this marketing platform is to produce consistent messaging and a unified graphic identity throughout campus and across all academic units.
The strategy is designed for:
- prospective students
- current students
- recent graduates and alumni
- parents and families
Branded templates available in Canva
- Digital screens
- Social media
- Posters
Message structure
HEADING: Beyond Boise State
SUBHEADING: Career (add attribute) for Every Student
- By applying the subheading in our messaging, we define what the word “beyond” means.
- The interchangeable attributes help reinforce awareness of a student’s customized journey.
- Attributes: Exploration, Planning, Experiences, Opportunities, Support, Connections
Messages for each audience
Incoming/First Year Students
Messaging
- In your first year, preparation for your future starts with a focus on experiences that will let you explore your interests and career options.
- Boise State is committed to helping you be successful in career and in life.
- Success requires taking ownership of your college experience and seeking out opportunities that will prepare you for a meaningful career.
Call to action
- Take ownership, explore, and start planning for your career
Marketing should answer these questions:
- Why should you start career planning now?
- How can you start career exploration now?
Recommended subheading attributes for this audience:
- Exploration
- Planning
Beyond Boise State in action
Check out how our career messaging strategy, Beyond Boise State, comes to life on some commonly used marketing mediums.
Ready to get started? Email brand@boisestate.edu to connect with the career marketing working group and get set up with marketing deliverables, training and templates.