Personal Branding and Your Online Presence

Professional headshot of student

In a job search, you are marketing yourself, and conducting an effective search requires having a “personal brand.” Just like a company’s brand is what they’re known for, your personal brand is your professional reputation – it’s what YOU are known for. In today’s job market, it is critical to have a strong personal brand, which means taking steps to develop and promote your brand before and during your job search.

How would you like to get help?

Option 1: Take an online, interactive workshop at any time. The Job Search Process virtual workshop discusses developing and promoting your brand and how to incorporate your branding and online activities into your job search plan.

Take a Virtual Workshop

Option 2: Visit our LinkedIn for Students page. LinkedIn is the world’s largest professional networking site, and your LinkedIn profile should be an important part of your branding strategy. Access videos and other tutorials to help you maximize the use of LinkedIn in your job search.

Go to the LinkedIn for Students Page

Option 3: Get the Job Search Process Handout. A portion of this handout focuses on personal branding and your online presence.

Get the Job Search Handout

Option 4: Make an appointment. Want personalized assistance? Make an appointment with the Career Center. Phone and video appointments available.

Make an Appointment

Option 5: Email the Career Center. Just have a simple question you can’t find the answer to, or want a LinkedIn profile review via email? Use this form and we’ll respond via email.

Email the Career Center