Personal Branding and Your Online Presence
In a job search, you are marketing yourself, and conducting an effective search requires having a “personal brand.” Just like a company’s brand is what they’re known for, your personal brand is your professional reputation – it’s what YOU are known for. In today’s job market, it is critical to have a strong personal brand, which means taking steps to develop and promote your brand before and during your job search.
Option 1: Take an online, interactive workshop at any time. The Job Search Process virtual workshop discusses developing and promoting your brand and how to incorporate your branding and online activities into your job search plan.
Option 2: Visit our LinkedIn for Students page. LinkedIn is the world’s largest professional networking site, and your LinkedIn profile should be an important part of your branding strategy. Access videos and other tutorials to help you maximize the use of LinkedIn in your job search.
Option 3: Get the Job Search Process Handout. A portion of this handout focuses on personal branding and your online presence.
Option 4: Make an appointment. Want personalized assistance? Make an appointment with the Career Center. Phone and video appointments available.
Option 5: Email the Career Center. Just have a simple question you can’t find the answer to, or want a LinkedIn profile review via email? Use this form and we’ll respond via email.