Dawn Shepherd
Assistant Professor
Department of English
College of Arts and Sciences
Dawn Shepherd’s book, “Building Relationships: Online Dating and the New Logics of Internet Culture,” will be released in April by Lexington Books. The book uses an apparatus approach to media analysis to examine logics of compatibility, online dating site procedures and user narratives of popular matchmaking sites. Shepherd’s investigation serves as a case study to help understand the larger relationship between contemporary identity and what she calls “matching technologies” – the complex of big data, computational processing and cultural assumptions that power today’s most popular Web applications.
BY: CIENNA MADRIDÂ Â Â PUBLISHED 1:33 PM / MARCH 30, 2016