Adjunct Faculty, Principles of Marketing, Innovation and New Product Development
A retired vice president at HP, David spent twenty-eight years specializing in technology product marketing and building new businesses. As a product marketer, David led the development of many new innovative and category-creating printing products, software, and services. David enjoyed the challenge of building new routes to market. As a general manager, David managed fast-growing new printing and services businesses, with his last role leading HP into the copier business. David was one of HP’s preferred public speakers for customers, partners, press, and analysts. David took pride in helping his employees grow and develop to achieve their career goals. David now looks forward to sharing his expertise with the students at Boise State. David volunteers with the Boise Young Professionals organization as a mentor. David spent eleven years with two little brothers from the Big Brothers program. In his free time, David enjoys bass fishing, training bird dogs, classic Corvettes, and college sports.
Education
- MBA, Indiana University
- BS in Accounting, University of Colorado
Areas of Expertise
- Product marketing
- Leading innovation using design thinking
- Building new businesses
- Building reseller and developer partner networks
- Demand generation
- Building, managing, and developing high-performing teams of diverse individuals
- Presentation skills