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Niusha Jones, Ph.D.

Niusha Jones

Assistant Professor

Niusha Jones is an assistant professor of marketing at Boise State University College of Business and Economics. She holds a bachelor of science in structural engineering, a master of science in marketing research and a doctor of philosophy in marketing.

Niusha’s academic research focuses on consumer motivations and psychology of brand and product design, with a particular interest in the effects of design elements on shaping consumers feelings, thoughts, and behaviors. Before joining academia, Niusha spent several years working as a marketing researcher, manager and consultant for leading international companies.

Niusha is a recipient of the AMSR/Sheth Foundation Award for Conceptual Articles and the Golden Eagle Award for Excellence in Research, Teaching, and Impeccable Service to the Community.

Education

  • Ph.D. Marketing, University of North Texas
  • M.S. Marketing Research, University of Alabama
  • B.S. Structural Engineering, University of Science and Technology

Teaching Areas

Marketing Research and Analytics

Areas of Expertise

  • Consumer Psychology
  • Brand and Product Design
  • Marketing Research
  • Transformative Consumer Research

Awards/Accomplishments

  • Golden Eagle Award for Excellence in Research, Teaching and Impeccable Service to the Community
  • AMSR/Sheth Foundation Award for Conceptual Articles

Service

Trainee Reviewer for the Journal of Consumer Research