Dakota Bruneau, Matthew Daniels, Lynsie Pardo, Christy Suciu
About Centralized
Audio Transcript
Hello and welcome to Centralized.
We are all in one building service that is dedicated to helping eliminate debt and reduce the stress surrounding your finances.
In 2016, Americans faced 12 billion dollars in credit card debts and 72% complain to experience stress due to their current financial situation. These numbers are way too high and we sought out a way to lower them by creating an all-in-one billing service that combines all your monthly bills into one bill, payable on a self-selected due date.
We are choosing to target homeowners to help bring account stability when you’re trying to manage your utility bills. And we’re also targeting small businesses in order to increase their chance of success.
We plan to reach the market via banks and social media. We believe remarketing loops will really help get our name out there to diversify the people group. Through successful marketing, customers will be directed to a website guided tour of our product and ideally they will become a satisfied customer that will pass our website recommendation on to their friends therefore restarting the cycle.
We have some different ideas for revenue streams varying from customer annuities, service fees, or even paid advertisement. It’ll depend on the customer base we have and the quantity.
In conclusion. We hope that our product can help alleviate stress surrounding finances by providing a simpler bill pay solution.
Additional Information
For questions or comments about this research, contact Matthew Daniels at matthewdaniels565@u.boisestate.edu.