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Anne Hamby, Ph.D.

Anne Hamby

Assistant Professor

  • Mail stop 1630
  • Office MBEB 2210
  • Office hours by appointment

Dr. Hamby joined the Department of Marketing at Boise State University in the fall of 2019. Before coming to Boise State, she taught at Hofstra University, located in the NYC metro area.

Her research focus is in the area of consumer psychology. Specifically, she studies how emotional and structural aspects of stories engage their audiences, and how engagement in stories influence beliefs and behavior in a marketing context. She is also interested in issues related to consumer well-being and examines the psychological, social, and cultural factors that influence risky consumption practices and prosocial behavior.

She has consulted with international and domestic nonprofit organizations operating in the areas of health, youth and risky consumption, and media literacy.

Her research has been published in leading outlets in marketing including the Journal of Consumer Psychology, the Journal of Advertising, the Journal of Public Policy & Marketing, and others.


  • Ph.D. in Marketing, Virginia Tech

Teaching Areas

  • Principles of Marketing
  • Consumer Behavior

Featured Publications

Visit Anne Hamby’s Google Scholar Page


Nicosia award for Best Competitive Paper at the 2018 Association for Consumer Research Conference.


Communications Manager for the Association for Consumer Research

Serves on the Editorial Board for the Journal of Consumer Affairs

Ad Hoc reviewer for several marketing Journals