A unified campus with a consistent brand and mission strengthens the university. A clear message and visual identity reflect a multi-faceted, but unified, organization — as a Metropolitan Research University of Distinction. There is a responsibility to ensure that the Boise State brand and imagery is used consistently and appropriately by all.
The Boise State Brand Standards have been developed to enable all university departments, centers, programs and university-sanctioned organizations to consistently represent Boise State in all formal and informal communications, web, advertising and marketing, and other promotional materials.
What is the Boise State brand?
A brand isn’t a logo. It isn’t a tagline or a product. A brand is our reputation. The way we speak, the way we act, the experiences that our students and visitors have on campus is our brand. Every person at Boise State, each department, and all the work they contribute, diverse as it may be, make up the Boise State brand.
Meet the Brand Committee
The brand committee is made up of Boise State University employees who are well-versed in the university brand. The group meets at 10:30 a.m. each Friday to review designs, displays, marketing campaigns and outreach projects. Contact us any time. Tell us about your ideas. With an endorsement from the brand committee, you can confidently proceed with your marketing and promotions knowing you have the strength of the entire university brand behind you.
Have questions? Email us at firstname.lastname@example.org.
business administratorOffice of Communications and Marketing
director of special events and protocolOffice of the President
associate directorUniversity Advancement Communications
assistant director of communicationsAdmissions
senior campus designerArchitectural and Engineering Services
associate vice presidentOffice of Communications and Marketing
manager/creative directorPrinting and Graphic Services
trademark licensing specialistOffice of Trademark Licensing and Enforcement
director of marketingOffice of Communications and Marketing
creative services leadDivision of Extended Studies
associate managerSign Shop
creative services directorOffice of Communications and Marketing
directorStudent Affairs and Enrollment Management Marketing
assistant director, operationsBronco Shop
Cara Van Valkenburg
promotions coordinatorUniversity Health Services
marketing coordinatorOffice of Communications and Marketing