Brand Standards
A unified campus with a consistent brand and mission strengthens the university. A clear message and visual identity reflect a multi-faceted, but unified, organization — as a Metropolitan Research University of Distinction. There is a responsibility to ensure that the Boise State brand and imagery are used consistently and appropriately by all.
The Boise State Brand Standards have been developed to enable all university departments, centers, programs and university-sanctioned organizations to consistently represent Boise State in all formal and informal communications, web, advertising and marketing, and other promotional materials.
What is the Boise State brand?
A brand isn’t a logo. It isn’t a tagline or a product. A brand is our reputation. The way we speak, the way we act, the experiences that our students and visitors have on campus is our brand. Every person at Boise State, each department, and all the work they contribute, diverse as it may be, make up the Boise State brand.
Meet the Brand Committee
The brand committee is made up of Boise State University employees who are well-versed in the university brand. The group meets at 10:30 a.m. each Friday to review designs, displays, marketing campaigns and outreach projects. Contact us any time. Tell us about your ideas. With an endorsement from the brand committee, you can confidently proceed with your marketing and promotions knowing you have the strength of the entire university brand behind you.
Have questions? Email us at brand@boisestate.edu.
Current Committee Members
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Kristen Brevik
marketing operations coordinator
Office of Communications and Marketing -
Heather Carlson
associate director
University Advancement Communications -
Lauren Griswold
chief communications and marketing officer
Office of Communications and Marketing -
Ann Hottinger
senior graphic designer
Office of Communications and Marketing -
Spencer Jahn
trademark licensing specialist
Office of Trademark Licensing and Enforcement -
Melinda Keckler
director of marketing
Office of Communications and Marketing -
Erin Maguire
creative services lead
Division of Extended Studies -
Steve Marlatt
associate manager
Sign Shop -
Crystal McBrayer
creative director
Office of Communications and Marketing -
Cliff Starman
contract administrator
Campus Services -
Mike Taylor
web analyst
Office of Information Technology Communications and Web Strategy -
Cara Van Valkenburg
promotions coordinator
University Health Services -
Chelsea Smith
associate director of communications
Admissions -
Nicholas Garrett
visual communications manager
Student Affairs Marketing -
Matt Thomas
assistant athletic director, marketing & community engagement
Athletics -
Kathryn Beesley
sign shop supervisor
Printing & Graphics Services -
Matt Jones
Communication Specialist
Office of Communications and Marketing -
Jenny Barlow
senior manager of communications and marketing operations
Office of Communications and Marketing