A unified campus with a consistent brand and mission strengthens the university. A clear message and visual identity reflect a multi-faceted, but unified, organization — as a Metropolitan Research University of Distinction. There is a responsibility to ensure that the Boise State brand and imagery are used consistently and appropriately by all.
The Boise State Brand Standards have been developed to enable all university departments, centers, programs and university-sanctioned organizations to consistently represent Boise State in all formal and informal communications, web, advertising and marketing, and other promotional materials.
What is the Boise State brand?
A brand isn’t a logo. It isn’t a tagline or a product. A brand is our reputation. The way we speak, the way we act, the experiences that our students and visitors have on campus is our brand. Every person at Boise State, each department, and all the work they contribute, diverse as it may be, make up the Boise State brand.
Meet the Brand Committee
The brand committee is made up of Boise State University employees who are well-versed in the university brand. The group meets at 10:30 a.m. each Friday to review designs, displays, marketing campaigns and outreach projects. Contact us any time. Tell us about your ideas. With an endorsement from the brand committee, you can confidently proceed with your marketing and promotions knowing you have the strength of the entire university brand behind you.
Have questions? Email us at firstname.lastname@example.org.
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director of marketingOffice of Communications and Marketing
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senior manager of communications and marketing operationsOffice of Communications and Marketing