University Brand Standards (Policy 10000)
University Policy 10000
Last Revision Date
Office of Communications and Marketing, (208) 426-1577
Scope and Audience
This policy applies to all messaging, marketing, and branded digital and printed graphical material that identifies or represents the University to an internal or external audience.
1. Policy Purpose
To establish policy for the coordination of images, messages, and materials that identify or represent the University.
2. Policy Statement
It is essential that Boise State’s departments and units work collaboratively to present a consistent and coherent representation of the University that ensures the effective sharing of the University’s mission and efforts and fully demonstrates the University’s transformative role for its students, community and regions, and partners.
3. Responsibilities and Procedures
3.1 University Brand Committee (“Committee”)
3.1.1 Committee Responsibilities
The following constitute the responsibilities of the Committee:
a. Setting graphic standards policies that include, but are not limited to, the University logo/seal, letterhead, business cards, publications, signs, video productions, and internet pages;
b. Auditing and reviewing, which are necessary to maintain acceptable standards and to ensure graphic quality of communication projects that represent the University to its external audiences;
c. Furnishing appeal opportunity to requirements or decisions made under the auspices of this policy;
d. Establishing, updating, and enforcing the University’s brand standards; and
e. Requesting, when necessary, that proofs be submitted to the Committee prior to production or distribution.
3.1.2 Appointment of Members
Committee members will be appointed by the Office of Communications and Marketing in the President’s Office. Membership will consist of design and marketing experts from across campus, including, but not limited to, representatives from Academics, Student Affairs, University Advancement, and Trademark Licensing.
3.2 Executive Responsibility
The Associate Vice President for Communications and Marketing holds executive responsibility for this policy, in close partnership with the Director of Trademark, Licensing, and Enforcement. The Committee will assist in making decisions regarding the enforcement of standards covered in this policy.
3.3 University Brand Standards
The University Brand Committee will maintain brand standards that explain the policies in effect for the use of University graphics, such as the logo, seal, school colors, and so forth. The brand standards will also describe the requirements for appropriate University identification in University publications, advertising, electronic messages, and miscellaneous communication representing the University.
3.4 Appeal Procedure
Decisions made under the provisions of this policy may be appealed to the University Brand Committee. Once the appeal is received, the Committee will convene to promptly discuss the appeal so project completion is not jeopardized.
July 1995; October 2007; November 2019