Define the Need
Does your organization or department have a consistent flow of information and compelling overall message that will sustain audience engagement? Can you commit to a steady schedule for management, monitoring an engaging?
Define the Audience
Defining who your audience is will help you know which social media platforms are best to use, what tone of voice to use in messaging, how often to share and when to interact, and what to say.
Manage the Account
Maintaining social networks as part of a marketing mix requires time and effort. Identify who is in charge of updating the account(s) and recognize that professionalism, availability, and cultural awareness are important traits. Ideally, more than one employee should have full access as an administrator to any social network affiliated with the university, in case the account(s) becomes locked or lost.
Creating the Social Media Account
It is suggested that an element of “Boise State University” be included in the name of your account – this is important for recognition, resonance, credibility, search engine optimization and consistency of the Boise State brand. Include a Boise State web address (available to all departments and offices) in the about/profile/bio section of the account. The “avatar” or profile image used should be consistent with Boise State Brand Standards. Social media specific logos are available for download here. The Bronco head logo may NOT be used.
Use Official Email Address
The email address used to register and manage a social media account should be a generic Boise State University address such as firstname.lastname@example.org, which the Help Desk can create. Having an official Boise State email address serves as a safety net for account management. Alumni groups recognized by the Boise State Alumni Association may establish a network using a personal, non-Boise State email address. Student organizations recognized by the Student Involvement and Leadership Center may use an @u.boisestate.edu address.
Register the Account
After the social media account is established, register via the Social Media Registration form to be added to the university’s A-Z Index. Registering the account will help drive traffic, leverage the Boise State brand and add interest in your social media community. The Office of Communications and Marketing will review the account, respond to the registration request, and add you to the Social Media Managers Email List.