Department Design Guidelines
To present a consistent and strong brand, departments have been provided with specific logos, known as marks. Additionally, companion marks have been created to identify schools and other programs that exist within a department or college.
Due to size constraints, limits with imprint methods and the desire to clearly display program names, these marks are not advised to be used on merchandise, promotional products or marketing materials.
Two alternative design options have been created.
Option 1 (Recommended)
Use the Boise State signature mark (or college/department mark) with clear space around the logo, and then display the organization’s name larger in Gotham.
Option 2
Use a merchandise mark. A merchandise mark is a simplified version of the respective department’s companion mark, which is only to be used on products where space or application necessitates a different version of the mark.
Departments do not have access to merchandise marks. Please contact Trademark Licensing and Enforcement to request that the merchandise mark be sent to the licensed vendor being used.
Examples
Shown here are examples of various promotional items and designs campus departments have used in the past. All designs clearly display the department or programs name while following the University’s Brand Standards.