Havala Alvarez, Sophia Christensen, Delanie Dean, Ella Hurst, Katie Lasko, Shelbi Soelter
Christine Moore – PR 301
TIP of the Treasure Valley
Introduction
Learning Goals:
Throughout this project our main goal has been to create a successful campaign for TIP of the Treasure Valley. In doing this, we have strived to learn the best ways to work as a team and with a professional client. We have also been working to enhance our overall knowledge on different marketing and public relations strategies. This project has been a beneficial way to connect our knowledge to real life situations. In addition, we hoped to learn more about TIP in general, which we believe we have successfully done.
Course Concepts
- Gain a foundational understanding of the practice of public relations through strategic planning
- Understand the most commonly used PR models, theories, and principles
- Know the ROSTIR planning model including when and how to use it
- Review, discuss, and critically analyze PR campaigns
- Learn to work professionally with a team and a professional client
This project has been a great way for us to put the course concepts of this class to use. We have been able to use all of the PR models, theories, and principles learned to work professionally with a client. Along with that, strategic planning has been a huge part in the campaign proposal process.
Community Partner: TIP- Trauma Intervention Program
Mission Statement:
“Our citizen volunteers will provide emotional first aid to survivors of tragedy in order to ease their immediate suffering and facilitate their healing and long term recovery.”
Project Purpose/Community Identified Need:
Key Consulting helped TIP with community engagement, branding for T-shirts for their annual event, understanding social media uses, and came up with strategies, objectives, goals, and tactics for them to use going forward.
Reflection
Throughout this project we were able to learn about TIP as an organization. Going into this course, we did not know what TIP was. Through our research and meetings with our client we were able to gain a lot of insight on what the non-profit is about.
The main topic of this course was campaign planning. We had all taken PR 201 which was an introduction to public relations and we learned the basics. With PR 301 we have been able to take that knowledge as well as expand on it to create a successful campaign for an actual client.
Using what we learned throughout the semester, we were able to work together as a team creating an effective campaign that will help boost community awareness and participation for TIP and its annual event. This included finding more first responders to participate and recruiting more companies to sponsor those teams.
This service learning project provided us with a lot of knowledge and experience to take with us in our future careers. We also really appreciated working with a local organization that makes such a huge impact on people’s lives.
Methods
- Provided one main goal for the TIP program that we focused our efforts on
- Conducted a research report diving into the companies weaknesses, strengths, opportunities and threats
- Regularly met with client to discuss needs and ideas for the campaign proposal
- Came up with strategies and tactics to implement into the campaign including social media posts, logos, flyers, and news releases
Results
Our work for the Trauma Intervention Program of the Treasure Valley was successful in creating awareness for an organization that does amazing things for members of our community. TIP was appreciative of our experience and perspectives in areas they felt needed marketing expansion and they valued the modern ideas we were able to bring to the table. The results of our experience with the TIP is a better understanding of the non-profit space and the importance of the success of local organizations in our communities.