Naomi Baltzan, Elizabeth Olsen, Emily Thomas, Sadie Trowbridge
Christine Moore MA – PR 301
Boise LIST
Introduction
Learning Goals:
Throughout this semester our goal was to work collaboratively to develop a successful campaign for Boise LIST low-income support organization. In our coursework we have gained practical experience in a professional setting utilizing the ROSTIR model to plan, research, and execute a strategic campaign to support Boise LIST in The Avenues for Hope Fundraiser 2024. Our work within this class has enhanced our understanding of the organization, communication methods, tactical approaches, and strategic planning techniques to effectively communicate with the client and meet their needs.
Working with Boise LIST and collaborating within our student group, we have practiced professionalism and identified strengths and weaknesses in our campaign planning process as a whole. Pushing ourselves creatively, this experience has connected our knowledge in the classroom to a local client. We believe our work with Boise LIST did not only benefit their organization, but deepened our understanding of the challenges low-income communities face in the Treasure Valley, as well as the essential resources Boise LIST provides to facilitate their success.
Reflection
Throughout this course, we worked with Boise LIST to gain a better understanding of how a non-profit organization runs. Before our course, many of us did not know the struggles of finding low-income resources. If someone is trying to reach out for a specific service, it can be hard to find an updated resource. This is where Boise LIST helps the community and gives us a deeper appreciation for the resources that we have easy access to.Â
In this course, we are taught the complete process of how to plan a campaign from start to finish. Starting with research and ending with evaluation, we now know how to successfully implement and plan a campaign in the world.
Using the new information we were taught, our team was able to plan a campaign to boost funding and overall engagement for the Boise LIST nonprofit. This included gaining more newsletter contacts as well as more followers on their Facebook page to increase donations. What Boise LIST nonprofit. This included gaining more newsletter contacts as well as more followers on their Facebook page to increase donations. What Boise LIST needed was donations, meaning our target audience was those who are older and more able to donate to the annual fundraiser, Avenues for Hope.
We will take with us the process of planning a campaign into our future careers. Boise LIST was a joy to work with and allowed us to make a difference in our community by helping provide access to resources in the low-income community in Boise, ID.
Community Partner: Boise LISTÂ
Mission Statement:
Low Income Support Inc. provides online and community support tools to easily connect the low-income individuals and families of the Treasure Valley with resources available in the area.
Project Purpose:
Throughout the semester, we have been granted the opportunity to work with a Boise non-profit. We have used our skills in public relations and campaign planning to create a successful campaign. As a group, we have figured out what works best for us as a team as well as for our community partner. The purpose of this project is to apply real-world experience as well as benefit a local non-profit.Â
Course Concepts
Understand the most commonly used PR models, theories, and principles in the practice of PR planning.
Know the ROSTIR planning model; when to use and how to execute campaigns based on the needs of the client.
Align potential client objectives with an integrated campaign through tactical approaches.
Review, discuss, and critically analyze PR campaigns across disciplines, and use theories and models to evaluate strengths and weaknesses of those campaigns.
Learn to work effectively in teams and with a professional client.
Methods
Regularly met with our client to learn about their organization and to receive feedback on research, goals, objectives, and our campaign plan.
Conducted extensive research to analyze the company, climate, competitors, customers, and collaborators of Boise LIST. As well as their strengths, weaknesses, opportunities, and threats.
We used various public relations methods such as SWOT, ROSTIR, and PESO.
Assisted in narrowing their focus to understand what their organization needs.
Results
The campaign is planned to run from June of 2024 to December, which unfortunately doesn’t allow us to see how the campaign performed due to the time restraint. Our campaign plan for Boise LIST is to increase community awareness to gain support and donations for the annual Avenues for Hope fundraiser. The campaign we have created provides Boise LIST with structured guidance to further their outreach efforts.