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Design Elements

What is a design element?

  • Patterns, unique designs, graphics, illustrations or images that are relevant to the subject of your marketing pieces
  • A design element should be used to help tell the story of your marketing, not be a distraction
  • It should have the ability to vary to fit the design space
  • It is not a logo, or a singular symbol stamped onto your design

Using Design Elements

Use design elements in combination with the university signature mark, never in its place.