What is a design element?
- Patterns, unique designs, graphics, illustrations or images that are relevant to the subject of your marketing pieces
- A design element should be used to help tell the story of your marketing, not be a distraction
- It should have the ability to vary to fit the design space
- It is not a logo, or a singular symbol stamped onto your design
Using Design Elements
Use design elements in combination with the university signature mark, never in its place.