Using Typography
Typography plays a large role in ensuring publications and marketing campaign materials are distinct and engaging.
As a general rule, every design should include at least these three levels of hierarchy: headline, subheadline, and body text. How we organize the text, the headlines, the subheadlines, the columns, the paragraphs, the callouts, and others on the page or space signify their importance.
Our official university font is Gotham. If your computer does not have the font, the Gotham I package can be purchased at an educational discount of $35. Please contact brand@boisestate.edu to submit your request.
TYPOGRAPHY HIERARCHY
The hierarchy examples presented in these guidelines are a starting point for type layouts — these should not be seen as rules but guidelines.
HEADLINE
Gotham Ultra
All-caps / 50pt
Leading / 44
Tracking / 0
SUBHEADLINE
Gotham Ultra
All-caps / 24pt
Leading / 25
Tracking / 10
SUBHEADLINE 2
Gotham Ultra
All-caps / 12pt
Leading / 14
Tracking / 0
EVENT LIST
Gotham Bold
Sentence-case / 12pt
Leading / 20
Tracking / 0
CALLOUT
Gotham Black
Sentence-case / 12pt
Leading / 15
Tracking / 0
BODY
Gotham Book
Sentence-case / 10pt
Leading / 14
Tracking / 0
COLLEGE OR DEPARTMENT NAME
Gotham Ultra
All-caps / 18pt
Leading / 21
Tracking / 0
CONTACT INFORMATION
Gotham Bold
Sentence-case / 12pt
Leading / 14
Tracking / 0