The University Web Strategy team is available to helps our Boise State web community make informed, data-driven decisions about university websites.
We provide analytics, performance, and inventory data to help you understand audience behavior, evaluate effectiveness, and ensure your site is performing as expected.
Whether you’re reviewing a single webpage or an entire site, our team can provide data and insights upon request to guide improvements in content, usability, and digital engagement.
Web analytics
Boise State utilizes Google Analytics 4 (GA4) and other measurement tools to collect data about how our websites perform and how audiences interact with our content.
Analytics reports can provide insights such as:
- Audience information
- How visitors find and access your site
- What visitors do once they arrive
- Cross-site tracking to capture journeys across our sites
Analytics dashboards
Our analytics partner, Metricsedge, maintains a suite of comprehensive dashboards populated with analytics data. The dashboards allow you to view metrics specific to your program, department, or college.
Request dashboard access through the Help Desk at (208) 426-4357 or email helpdesk@boisestate.edu.
Performance and quality review
Our team can evaluate your site’s performance and quality to ensure it meets Boise State’s web standards and provides an optimal experience for users.
Reviews may include:
- Page load times and technical performance
- Accessibility and usability issues
- Broken links, metadata completeness, and alt text quality
- Use of approved design components and adherence to best practices and standards
- Heat maps that show you how your visitors are actively engaging with your content
Site inventory and structure
Information about your website inventory helps site administrators understand their digital footprint and plan effectively.
Inventory reports can assist you in:
- Identifying outdated or duplicate content
- Planning site restructuring or consolidation projects
- Determining page ownership and update responsibilities
This service supports the university’s goals for content governance and digital quality assurance.
SEO and search performance
Search engine optimization (SEO) ensures your content is discoverable and meets university and accessibility standards. Our team can review:
• Keyword and content alignment with audience intent
• Metadata and heading structures
• Accessibility and mobile optimization
• Search trends and ranking comparisons
These insights help you improve visibility and ensure your web content reflects Boise State’s brand and mission.
Request service
To request any of these services, contact the Help Desk at (208) 426-4357 or email helpdesk@boisestate.edu.
By partnering with University Web Strategy and the Office of Communications and Marketing, you’ll gain the insights needed to manage your site effectively and advance Boise State’s online presence.