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Web Analytics

Boise State utilizes Google Analytics to collect data about the performance of our web content and how our website audience interacts with our content. We can use this data to improve the user experience on our site and better communicate our message.

Boise State Web Analytics Reports

Boise State staff and faculty can access the Web Analytics Report Gallery. The gallery includes links to Google Data Studio reports that utilize our Google Analytics data and can help you manage and improve your content.

Access the Boise State Web Analytics Report Gallery (must be logged in to view)

Google Analytics

If you would like to go beyond the data included in the Data Studio reports, Boise State staff and faculty can request access to the university’s Google Analytics data by submitting a ticket to the OIT Help Desk.

Getting Started with Google Analytics

If you are just starting out with web analytics, it is important to familiarize yourself with the data available in Google Analytics. Check out the following videos from the Google Analytics YouTube channel for an overview of three commonly used reports.

For more in-depth training and information, Google also offers free online training through the Google Analytics Academy.

Google Analytics Data

By default, Google Analytics collects the following types of data:

  • Information about your website audience like where they are located, how many new and returning visitors you have, how often they visit your website and what devices they use to view your web content.
  • If people are finding your site through search, a campaign URL or by following a link from another site.
  • What users do once they find your site, including pages with the most pageviews and the top entry and exit pages for your site.

In addition to the default tracking provided by Google Analytics, Boise State has implemented additional tracking tags to provide more information about how our web audience interacts with boisestate.edu. All web analytics tracking tags on Boise State WordPress sites are managed through Google Tag Manager. Tag Manager allows Boise State to manage analytics, marketing and other tags in one centralized account for all Boise State WordPress sites.

The following tags have been added to all Boise State WordPress sites using the panels Boise State WordPress theme.

Tracking TypeTracking DescriptionData Collection
Button ClicksCreates a Google Analytics event each time a user clicks on a call-to-action, text format button or Tabs Panel tab.Button click events will be captured in the category "Button Clicks" with the text of the clicked button as the event action and the target URL of the button as the event label.
ContactCreates a Google Analytics event for direct contact actions including click-to-call on phone numbers and clicks on email addresses.Contact events will be captured in the category "Contact" with an event action of "Email" or "Phone". The event label will be the address or phone number that was clicked.
External LinkCreates Google Analytics events for clicks on links that leave boisestate.edu.External link events will be created in the category "External Link" . The event action will be the destination (Facebook, YouTube, etc. or Other) and the event label will be the URL of the clicked link.
Scroll DepthCreates a Google Analytics event when a user scrolls 25, 50, 75 or 100 percent of the way down a page.Review scroll depth data by accessing the Behavior / Events / Pages report and selecting a page. Choose the event category "Page Scroll" and review the event label values.
Global NavCreates Google Analytics events for any clicks on the site global navigation.All of the global nav tracking is contained in the category "Global Nav". Event actions and labels are specific to each section of the global navigation (Primary, Footer, etc.).
Cludo SearchCreates a Google Analytics event when a user utilizes the Boise State site search.The event category is "Cludo Search" with event actions of "Search with results" and "Search without results".