Boise State utilizes Google Analytics to collect data about how our website audience interacts with our content. We can use this data to improve the user experience on our site and better communicate our message.
Web analytics, or digital analytics, goes beyond just collecting and reporting on pageview data. Web content authors at Boise State can utilize our web analytics tools and resources to help identify goals for digital content and gather actionable insights to continuously improve Boise State’s web presence and provide useful, relevant content to our audience.
Getting Started with Web Analytics
If you are just starting out with web analytics, it is important take a step back and ask yourself what you think users should be doing on your site. For example, do you want them to read about your program, then submit a form to request more information? Or, is there a specific page or set of pages on your site that you hope your audience will read? Identifying these goals will help you understand what kind of web analytics data will provide you with actionable insights.
For more information on getting started with web analytics, check out Getting Started With Web Analytics by Avinash Kaushik.
Google Analytics Reports
Once you have a good idea of your goals for your web content, you can dive into the analytics data to see what users are actually doing.
You can use Google Analytics to find out:
- Information about your website audience like where they are located, how many new and returning visitors you have, how often they visit your website and what devices they use to view your web content.
- If people are finding your site through search or by following a link from another site.
- What users do once they find your site, including pages with the most pageviews and the top entry and exit pages for your site.
Check out the Webguide Training page for information about training and resources.