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If you are interested in working with a third-party entity to perform any advertising service, including for student recruitment purposes, review Policy 10050, Third-Party Communications and Marketing Services, and connect with us!

We understand that utilizing specialized vendors in the communications and marketing industry is sometimes necessary to promote the university brand. However, working with a party external to the university requires additional review to ensure consistent messaging and adherence to Boise State’s brand standards. This policy provides guidelines for this work. All Boise State marketing and communications professionals should read and understand this policy.


What Does the Policy Do?

  • Ensures that all advertising properly portrays, promotes, and protects the University’s established brand.
  • Promotes consistent university-wide messaging.
  • Requires that departments and units interested in working with a third-party vendor must collaborate directly with the Office of Communications and Marketing and the University Brand Standards Committee ​prior to engaging with vendors and throughout the creative process. The Office of Communications and Marketing must approve the content and design of all advertising.

Submit My Proposal

Any department or unit wishing to pursue a contract for communications and marketing services with a third-party vendor must first submit a proposal in writing to

External communications and marketing services include, but are not limited to:

  • Paid student recruitment marketing and advertising
  • Lead generation services
  • Publications (including print and electronic)
  • Institutional branding, logos, unit graphic identity
  • Digital assets (software, photography, logos, etc.)
  • Advertising (the term advertising includes traditional media channels — TV, radio, billboard, magazine, newspaper, etc.), as well as marketing communications that utilize news media channels, including websites, digital ads, email solicitations, product placement, and other activities
  • Marketing analytics
  • Search engine optimization (SEO)
  • Media relations (distribution of press releases, development of external newswires, faculty expert databases, and all other activities related to media relations)
  • Institutional videos
  • University webpages
  • Externally hosted webpages (landing pages, portals or microsites)
  • Official University social media accounts