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Advertising, Communications and Marketing Services

Partner with the Office of Communications and Marketing

Work with us! Get your message in front of the right audience – at the right time, in the right place.

Our team in the Office of Communications and Marketing (OCM) works with departments and units throughout campus to offer a variety of marketing support services, including creating and managing paid media campaigns, graphic design, photo and video production, marketing analytics, social media strategy, web design, content strategy and creation and much more.

Whether you’re raising awareness, boosting enrollment, or promoting a specific program or event, we’ll help you reach your audience with precision and measurable outcomes.

Ready to get started?

Fill out our Marketing Intake Form to share your goals, audience and timeline. We’ll reach out to schedule a discovery meeting and talk through the next steps together.

Working with Third-Party Marketing Vendors

We understand that utilizing specialized external marketing vendors is sometimes necessary, depending on the scope of your project. However, working with a party external to the university requires adherence to consistent messaging and University brand standards.

That’s why the university has partnered with a select group of pre-approved contracted vendors to support the creative and marketing needs across campus. This group of contracted vendors covers the following areas of expertise and is ready to help you meet your goals:

Marketing/creative strategy

Mitchell+Palmer

SimpsonScarborough

Paid advertising

Mitchell+Palmer

SimpsonScarborough

Bear Fox Marketing

Social media management

Mitchell+Palmer

SimpsonScarborough

ID43 Creative

Web design and content

Mitchell+Palmer

SimpsonScarborough

Fervor Creative

KWALL

New City Media

Multimedia production (e.g., videography, video effects, sound production)

Mitchell+Palmer

SimpsonScarborough

ID43 Creative

Retroscope Media

Graphic design

Mitchell+Palmer

SimpsonScarborough

ID43 Creative

Fervor Creative

Market research

Mitchell+Palmer

SimpsonScarborough

Content services (e.g., copywriting, editing, content strategy)

Mitchell+Palmer

SimpsonScarborough

Fervor Creative

KWALL

New City Media

Popa and Associates

Photography

ID43 Creative

Mitchell+Palmer

SimpsonScarborough

Process for Engaging a Third-Party Vendor

If you are interested in working with a third-party entity to perform any advertising or marketing service, first fill out our third-party vendor request form to brief OCM on your project.

If an external vendor is appropriate, we will connect you with pre-approved vendor(s) who best meet your project needs. They will collaborate with you to establish a scope of work and produce estimates based on their rates.

Note: All contracted vendors are required to adhere to all University brand guidelines and follow an approval process with OCM.

Third-Party Communications and Marketing Services Policy (Policy 10050)

Policy 10050, Third-Party Communications and Marketing Services, provides guidelines to ensure departments and units receive approval for third-party communications or marketing services in order to properly portray, promote and protect the University’s brand and reputation.

Key Policy Requirements

  • Ensures that all advertising properly portrays, promotes and protects the University’s established brand.
  • Promotes consistent university-wide messaging.
  • Requires that departments and units interested in working with a third-party vendor must collaborate directly with the Office of Communications and Marketing prior to engaging with vendors and throughout the creative process.
  • The Office of Communications and Marketing must approve the content and design of all advertising.

Submit my proposal

Any department or unit wishing to pursue a contract for communications and marketing services with a third-party vendor should follow the process outlined above under the “Working with Third-Party Marketing Vendors” section. Questions can be submitted in writing to brand@boisestate.edu.

Services Covered by the Policy (Includes, but is Not Limited to):

  • Paid student recruitment marketing and advertising
  • Lead generation services
  • Publications (including print and electronic)
  • Institutional branding, logos, unit graphic identity
  • Digital assets (software, photography, logos, etc.)
  • Advertising (all media channels, including traditional, digital, email and product placement)
  • Marketing analytics
  • Search engine optimization (SEO)
  • Media relations (press releases, newswires, faculty expert databases, etc.)
  • Institutional videos
  • University webpages
  • Externally hosted webpages (landing pages, portals or microsites)
  • Official University social media accounts