What we collect
Our analytics tools collect the following data:
- Information about your website audience, such as where they are located, how many new and returning visitors you have, how often they visit your website, and what devices they use to view your web content.
- How people find and access your site, whether through search, a campaign URL, or following a link from another site.
- What people do once they find your site, including buttons and links they click, pages with the most views, how deep they scroll, and top entry and exit pages.
- Cross-site tracking to capture journeys across different Boise State sites.
Google Analytics dashboard
Our analytics partner, Metricsedge, has created a comprehensive dashboard populated with Google Analytics data, allowing you to easily view metrics for your specific program or department without needing to master Google Analytics.
Microsoft Clarity
Microsoft Clarity offers an analytics alternative that focuses on user experience data, including click heat maps, scroll depth, rage clicks, and bounce rates. Similarly to the Google Analytics Dashboard, Clarity also allows you to view data specific to your website or webpage.
Access
Our analytics tools are purpose built and intended for boisestate.edu web administrators to make strategic decisions about web content and user experience. If you are a web administrator who needs access to either tool, please make a request through the Help Desk:
Event parameters
If you are using raw Google Analytics 4 event data, Metricsedge maintains a list of GA4 event parameters for analysis.
Learn about Google Analytics 4
Google Analytics 4 tutorials
Our Metricsedge partners produced a series of videos to filter raw GA4 data to answer common analytics questions.
Self-paced training
Self-paced training is available through the Google Analytics 4 Skillshop:
Learn about Microsoft Clarity
Microsoft Clarity is generally very intuitive and user friendly, but detailed information about how to use deeper capabilities and interpret results can be found in their documentation:
Get help
For assistance with Google Analytics or Microsoft Clarity, please contact the Help Desk:
Additional consultation
Metricsedge is available to consult with primary college and department communications and marketing staff to help them gain insights into recruitment, campaigns, and other digital strategies. To request a consultation, please contact the Help Desk and provide a summary of your business need.