Media is an important aspect of your content strategy. Accessible media is vital to helping your media reach the broadest audience.
Accessible media is defined by three main characteristics:
- Visuals – Can your viewers access all the visuals in the media through sight, sound, or touch?
- Audio – Can your viewers access all the sound in the media through sight, sound, or touch?
- Media Player – Can your viewers access the video through an accessible media player using sight, sound, or touch?
These requirements may seem a bit daunting, but if you plan for accessibility from the beginning then the process is much easier to complete.
In addition to our Video and Audio Content Accessibility Resources, we recommend incorporating the following three steps into your media workflows.
- Plan ahead for your visuals
- Provide captions and descriptive transcripts
- Inform users of accessibility features
1. Plan ahead for your visuals
Just like images on your webpages, some visuals convey essential information and others are just for decoration. If the visual information in your media is essential to understanding the content then they must be described.
The best way to do this is to incorporate these visual descriptions directly into your dialogue. You can do this by:
- Asking speakers to identify themselves before they start speaking rather than relying on title cards alone
- Describing text or visuals rather than assuming the viewer will read or see the screen alone
- Adding text pop-ups at the same time the information is included in the narration rather than adding it as extra information not in the narration
- Reading end screen text aloud rather than relying on the viewer to read themselves
Bottom line: if it’s important enough to be in the video, it’s important enough to be in the narration or dialogue. For an example, review the video in the Description section of this page.